Who We Write For

Our reader is a working procurement professional with a stake in technology: the person deploying source-to-pay systems, running category strategy, negotiating with suppliers, and living with their organization's technology decisions long after the sales cycle ends. When we weigh whether to publish something, we keep coming back to two simple questions.

Does this content help that person make better technology decisions? Will it make them more impactful in their work?

We write from hands-on implementation experience rather than from the sidelines, and we ask the same of our contributors. In our humble opinion, this is our biggest differentiator from other media in our space.

Editorial Independence

We work hard to stay vendor-independent. Content Partners, advertisers, and other commercial partners do not have approval rights over our conclusions.

In practice, that means a few things:

  • We pick our own topics. A Content Partner can fund coverage of a subject, but the take we land on is ours.
  • Paying us does not buy a good review, a ranking, or a recommendation.
  • Advertising and editorial stay separate. Buying an ad does not earn editorial coverage, and coverage is not a reward for buying an ad.
  • We point out tradeoffs and limitations, including for companies we work with commercially. Honest concessions are part of how we write.
  • We don't publish anything we would be uncomfortable standing behind if the Content Partner stepped away.

Sourcing and Accuracy

We don't publish unsourced statistics, and we point out the research methodology behind the figures we do cite. Data points and benchmarks are attributed to a named, verifiable source. If we cannot stand a figure up, we would rather drop it than dress it up.

Our arguments come from practitioner experience, and we say so. When something is opinion, we frame it as opinion. When it is measured, we show our source.

We also try to ensure sources cited have statistically significant data, to avoid drawing false conclusions.

Contributors

Pure Procurement publishes work from outside practitioners, consultants, and technology experts through our contributor program. We ask contributors to hold to the same principles described here: practitioner-grounded, independent-minded, actionable, and honest about sources. Where a contributor has a commercial relationship relevant to what they are writing about, it is disclosed alongside the piece.

Learn more about how to become a Pure Procurement contributor.

How We Make Money

We think you should know how a publication is funded before you decide how much weight to give it. Here is ours, in plain terms.

Pure Procurement earns revenue through:

  • Newsletter advertising. Paid placements in our email newsletter, clearly marked as ads, promoting vendor-provided templates, ebooks, webinars, product releases, and other assets.
  • Content Partner Deep Dives. Long-form educational articles produced in partnership with a procurement technology company. Always disclosed. More on how we approach them below.
  • Webinars and podcast sponsorship. Content Partner sessions and episodes, disclosed at the point of delivery.
  • Speaking engagements. Paid keynotes and presentations from our authors and contributors.
  • Advisory and consulting services. Procurement technology consulting, kept separate from our editorial work.
  • Premium content and data. Industry intelligence, reports, and data products sold to our readers.

We do not take equity in the vendors we cover in exchange for coverage, we do not run affiliate links dressed up as recommendations, and we do not accept referral fees. More on that last one below.

How We Handle Content Partner Content

A Content Partner Deep Dive starts with the problem and the framework, on vendor-neutral terms. The value to a procurement practitioner has to stand on its own. If a piece only works for readers already sold on the Content Partner, it has not done its job, for the reader or for the Content Partner. Procurement pros should learn something actionable from it regardless of the tech stack they have in-house.

A few ground rules:

  • Content Partner content is always labeled, so you never have to guess whether something was paid for.
  • The Content Partner checks the piece for factual accuracy about their own product. They do not write our conclusions.
  • We pass on Content Partner opportunities when a product does not seem ready or the fit with our audience is not there.

What Being a "Content Partner" Means

If you see a Content Partner highlighted in Pure Procurement material, here is what we are comfortable saying: we believe, on balance, that the provider has a good product and a capable delivery team. That belief comes from one or both of two things:

  • An author or contributor has direct experience with the software and the provider.
  • The provider has been through our due diligence process, which includes demos and customer reference calls.

It also means we align with them on many of the core principles we write about here.

What it does not mean is that they are the right answer for everyone. A strong team and a strong product in one context can be the wrong choice in another. Product strengths may not align with your strategy, objectives, or operating model. Delivery expertise can vary by geography, and some work may be delegated to third parties of variable quality.

Technology and partner choices are always a question of trade-offs. It is why the "build versus buy" and "suite versus best-of-breed" debates never quite die, and why the honest answer is so often "it depends, and some kind of hybrid is probably best."

We look for partners who get that, who are honest about it, and who want to help the market work through those trade-offs: where they are a good fit, and, just as usefully, where they are not.

What's in It for Content Partners

If Content Partners cannot buy our conclusions, it is fair to ask what they are actually paying for. A few things:

  • Brand awareness with an audience that is hard to reach. Procurement decision-makers tend to tune out interruption and lean into useful work. Being a Content Partner on that work puts a brand in front of the people who shape buying decisions, in a context they already trust.
  • Market education. A lot of procurement technology solves a problem the market has not fully named yet. Good content explains those problems on neutral terms and helps more buyers recognize them, and that keeps working long after a campaign ends.
  • Association with the right ideas. Content Partners sit alongside the topics and arguments that fit their value proposition. When a company backs honest coverage of a category, readers connect it with clear thinking on that category.
  • Credibility by proximity. Trust is hard to buy through advertising. It tends to come from being useful in a place readers already respect.
  • Durable discoverability. Our content is built with both search engine optimization (SEO) and generative engine optimization (GEO) in mind, so it can surface in traditional search and in the AI tools procurement teams increasingly use to research technology decisions. A good piece can keep drawing readers in for a long time.
  • Qualified attention. A smaller audience of the right buyers is usually worth more than a large one of the wrong ones.

Our independence is part of what makes all of that worthwhile.

Referral Agreements

We do not accept referral fees, finder's fees, or commissions for sending business anyone's way. That applies to:

  • Software vendors. We are not paid when a reader, client, or contact buys a procurement technology product we covered, recommended, or introduced them to.
  • Implementation partners and consultants. We do not take a cut from systems integrators, consultancies, or independent advisors for passing along a project, a shortlist spot, or an introduction. It works the same way in reverse: we do not pay referral fees to anyone who sends consulting work our way.

The reason is simple. A referral fee is an incentive to recommend whoever pays, and the person receiving the recommendation usually cannot see it. In our humble opinion, our advice is only worth something if it would be the same whether or not anyone got paid. This policy is the only way to ensure this beyond doubt.

Nothing against referral agreements in general. They're just not for us.

We still make introductions when we think they will help. If a vendor, partner, or advisor is worth talking to, we will say so. We just won't be paid for saying it.

That does not make us free of bias. Our Content Partners are the software providers we know best, so they are often the first names that come to mind. When we do recommend one, we will always endeavor to point you to similar solutions or providers to evaluate in parallel.

How We Grow Our Audience

Like most independent publications, we invest in reaching new readers through organic and paid channels, including reader referrals, paid newsletter recommendations, cross-promotions with other publications, and ads on other platforms.

Our reader referral program is not a referral agreement in the sense described above. Readers who share Pure Procurement with colleagues can unlock bonus content, but nobody is paid to recommend a product or provider, and everyone they refer still signs up on their own.

Whether we recommend another publication to our readers or they recommend us to theirs, we treat these arrangements as advertising, not referral agreements, and every ad is labeled as such.

What we will not do is add anyone to our list without a reasonable signal of consent. Subscribers join by opting in, on our own site or through a recommendation they chose to accept. We will never purchase, rent, or scrape email lists.

The only exception to this rule would be the acquisition of another publication by Pure Procurement, or of Pure Procurement by another publication. In that case, the change would be announced explicitly, and readers would be given multiple opportunities to opt out of the mailing list if the new context no longer fits their reasons for reading.

Conflicts of Interest

Our team works across the procurement technology industry, including consulting engagements and, for some collaborators, roles on the vendor side. Rather than pretend those relationships do not exist, we disclose the ones that could reasonably shape how you read a piece.

Corrections

We get things wrong sometimes. If you spot an error, big or small, tell us and we will look into it. When we fix something meaningful, we note the correction on the piece rather than quietly editing it away.

Contact

Questions about this policy, a specific piece of coverage, or a correction can be sent to The Pure Procurement Newsletter via [email protected].

None of the above makes us infallible, but these are the standards we hold ourselves to at Pure Procurement. If you spot something that doesn't align with them, please call us out on it so we can make it right.