Who We Write For

Our reader is a working procurement professional interfacing and interested in technology: the person deploying source-to-pay systems, running category strategy, negotiating with suppliers, and living with their organization's technology decisions long after the sales cycle ends. When we weigh whether to publish something, the question we keep coming back to is a simple one.

Does this content help that person make better technology decisions? Will this make them more impactful in their work?

We write from hands-on implementation experience rather than from the sidelines, and we ask the same of our contributors.

That's our biggest differentiator when compared to other media in our space.

Editorial Independence

We work hard to stay vendor-independent. Content Partners, advertisers, and partners do not have approval rights over our conclusions.

In practice, that means a few things:

  • We pick our own topics. A Content Partner can fund coverage of a subject, but the take we land on is ours.
  • Paying us does not buy a good review, a ranking, or a recommendation.
  • We are willing to point out tradeoffs and limitations, including for companies we work with commercially. Honest concessions are part of how we write.
  • We don't publish anything we would be uncomfortable standing behind if the Content Partner stepped away.

None of this makes us infallible, but it is the bar we hold ourselves to.

How We Make Money

We think you should know how a publication is funded before you decide how much weight to give it. Here is ours, in plain terms.

Pure Procurement earns revenue through:

  • Newsletter advertising. Paid placements in our email newsletter, clearly marked as ads for vendor provided templates, ebooks, webinars, product releases and other assets.
  • Content Partner Deep Dives. Long-form educational articles produced in partnership with a procurement technology company. These are always disclosed. See below for how we approach them.
  • Webinars and podcast sponsorship. Content Partner sessions and episodes, disclosed at the point of delivery.
  • Speaking engagements. Paid keynotes and presentations from our authors and contributors.
  • Advisory and consulting services. Procurement technology consulting, kept separate from our editorial work.
  • Premium content and data. Industry intelligence, reports, and data products sold to our readers.

We do not take equity in the vendors we cover in exchange for coverage, and we do not run affiliate links dressed up as recommendations.

How We Handle Content Partner Content

Some of our most useful work is done with Content Partners, and we do not think that has to be a problem, as long as it is done well.

A Content Partner Deep Dive starts with the problem and the framework, on vendor-neutral terms. The value to a procurement practitioner has to stand on its own. If a piece only makes sense if you're sold on the Content Partner, it has not done its job, for the reader or for the Content Partner. Procurement pros need to learn something actionable from our content regardless of the tech stack they have in-house.

A few ground rules:

  • Content Partner content is always labeled, so you never have to guess whether something was paid for.
  • The analysis is ours. The Content Partner funds the coverage and checks it for factual accuracy about their own product. They do not write our conclusions.
  • We pass on Content Partner opportunities when a product does not seem ready or the fit with our audience is not there.

We keep advertising and editorial separate. Buying an ad does not earn editorial coverage, and coverage is not a reward for buying an ad.

What Being a "Content Partner" Means

If you see a content partner highlighted in Pure Procurement material, here is what we are comfortable saying: we believe, on balance, that the provider has a good product and a capable delivery team. That belief comes from one or both of two things:

  • An author or contributor has direct experience with the software and the provider,
  • And/Or, the provider has been through our due diligence, which can include demos and customer reference calls.

It also means we align with them on a lot of the core principles we write about here.

What it does not mean is that they are the right answer for everyone. A strong team and a strong product in one context can be the wrong choice in another. Product strengths may not align with your strategy, objectives or operating model. Delivery expertise can be unevenly distributed geographically and/or may be delegated to variable quality third-parties.

Technology and partner choices are always a question of trade-offs. It is why the "build versus buy" and "suite versus best-of-breed" debates never quite die, and why the honest answer is so often "it depends, and some kind of hybrid is probably best."

We look for partners who get that, who are honest about it and who want to help the market work through those trade-offs: where they are a good fit, and, just as usefully, where they are not.

What's in It for Content Partners

If Content Partners cannot buy our conclusions, it is fair to ask what they are actually paying for. A few things:

  • Brand awareness with an audience that is hard to reach. Procurement decision-makers tend to tune out interruption and lean into useful work. Being a Content Partner on that work puts a brand in front of the people who shape buying decisions, in a context they already trust.
  • Market education. A lot of procurement technology solves a problem the market has not fully named yet. Good content explains problems on neutral terms and helps more buyers recognize it, and that tends to keep working long after a campaign ends.
  • Association with the right ideas. Content Partners get to sit alongside the topics and arguments that fit their value proposition. When a company backs honest coverage of a category, readers connect it with clear thinking on that category.
  • Credibility by proximity. Trust is hard to buy through advertising. It tends to come from being useful in a place readers already respect.
  • Durable discoverability. Our content is built with both search engine optimization (SEO) and generative engine optimization (GEO) in mind, so it can surface in traditional search and in the AI tools procurement teams increasingly use to research technology decisions. A good piece of content can keep drawing readers in for a long time.
  • Qualified attention. A smaller audience of the right buyers is usually worth more than a large one of the wrong ones.

In short, Content Partners fund work that genuinely helps procurement make better technology decisions, and in return they get awareness, market education, and association with ideas that matter to their ideal customer.

Our independence is part of what makes that worthwhile.

Sourcing and Accuracy

We don't publish unsourced statistics and point out research methodology when we do. We attribute data points and benchmarks to a named, verifiable source, and if we cannot stand a figure up, we would rather drop it than dress it up.

Our arguments come from practitioner experience, and we say so. When something is opinion, we frame it as opinion. When it is measured, we show our source.

Contributors

Pure Procurement publishes work from outside practitioners, consultants, and technology experts through our contributor program. We ask contributors to hold to the same principles described here: practitioner-grounded, independent-minded, actionable and honest about sources. Where a contributor has a commercial relationship relevant to what they are writing about, it must be disclosed alongside the piece.

Conflicts of Interest

Our team works across the procurement technology industry, including consulting engagements and, for some collaborators, roles on the vendor side. Rather than pretend those relationships do not exist, we disclose the ones that could reasonably shape how you read a piece.

Corrections

We get things wrong sometimes. When we do, we fix it and note what changed. If you spot an error, big or small, tell us and we will look into it. Meaningful corrections are noted on the piece rather than edited away without notice.

Contact

Questions about this policy, a specific piece of coverage, or a correction can be sent to The Pure Procurement Newsletter via [email protected].